Discuss the concepts of advertainment and branded entertainment
What will be an ideal response?
This merging of advertising and entertainment takes one of two forms: advertainment
or branded entertainment. The aim of advertainment is to make ads themselves so entertaining,
or so useful, that people want to watch them.
Branded entertainment (or brand integrations) involves making the brand an inseparable part of some other form of entertainment. The most common form of branded entertainment is product placements—embedding brands as props within other programming.
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Indicate whether the statement is true or false.
An agent is trying to sell a house for $100,000 for her principal. The principal will sell the house for as little as $80,000, but wants to get as much as possible. The agent tells her cousin to offer $81,000 . The agent's actions are:
a. a legitimate effort to get the deal done that will benefit everyone involved b. a violation of the duty of accounting c. a violation of the duty of notification d. unethical, but it does not violate legal duties e. none of the other choices