The ability to communicate within ICS is absolutely critical. To ensure efficient, clear communication, ICS requires the use of:

The ______ role is sometimes fulfilled by the buyer in the buying center, but sometimes is done by someone else for important technical purchases.

user influencer gatekeeper decider

GM runs magazine advertisements that promote the purchase of Cadillac automobiles. This is an example of ______ advertising

a. product b. circumstantial c. pioneering d. advocacy e. comparative