Competition in the 21st century is no longer between companies; it is between ________

When a manufacturer offers a special promotion to other companies for their use and not for resale, it is a:

A) consumer promotion B) bonus program C) trade promotion D) brand awareness program

For an international business, which of the following is most likely to be an outcome of protectionism and nationalism in a host-country?

A. Increase in the attractiveness of location economies B. Pressure for localization of production C. Requirement of standardization of products or services D. Pressure for cost reduction E. Decrease in the significance of local responsiveness