Organizational traditions should not be followed if they don't fit with the current demands of customers and shareholders

Indicate whether the statement is true or false.

Answer: TRUE
Explanation: Organizations that are too bound by tradition and don't (or refuse to) change are less and less likely to survive the turbulence in today's world.

Business

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a. advertising b. sales promotion c. personal selling d. public relations

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Online advertising involves the following categories, except:

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