Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?
A) It is easier to classically condition novel brands versus familiar brands.
B) It is easier to classically condition well-known brands versus novel brands.
C) Well-known brands are easier to convert into conditioned stimuli versus novel brands.
D) Attempts to use classical conditioning to sell products have been largely unsuccessful.
Answer: A
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a. 50%; 5% b. 40%; 5% c. 25%; 5% d. 40%; 10%
Manipulate is to measure as _____ is to _____
a. independent variable; dependent variable b. dependent variable; independent variable c. positive correlation; negative correlation d. negative correlation; positive correlation