List three possible strategies you can employ as an attention?getting device in an
introduction.
What will be an ideal response?
Chapter 12 discusses five possible strategies for gaining the attention of an audience:
offering a question, arousing the curiosity of the audience, stimulating the audience's
imagination, promising the audience something beneficial, and amusing the audience.
Questions can be either direct or rhetorical, and can get the audience thinking about your
topic. One must be sure the question is neither embarrassing nor irrelevant to the speech topic.
Second, suspense can be used to arose an audience's curiosity. A third strategy, promising
something beneficial to listeners, can be especially effective as listeners are very interested in
finding out how a speech may directly impact them.
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Unlike production for industrial media, the production of content for social media
A) requires specialized skills, equipment, and training. B) is primarily done by paid professional staff members. C) is highly complicated, time consuming, and expensive. D) uses readily accessible and affordable software tools.
The most straight-forward technique used for assessing the degree of elaboration is:
a. a series of semantic differential scales b. a series of liker-type scales c. using a though-listing technique d. opened-ended response questionnaires