What is the term for the attitudes or beliefs that affect our understanding, actions, and decisions in an unconscious manner?

A shelf talker is:

A) a sales representative in a retail outlet who provides customers with information on different products in various shelfs. B) a sign hanging on the shelf with information, usually about a special price. C) a representative from a manufacturing firm who negotiaties shelf space with the retailers. D) a representative from a retail outlet who negotiates shelf space with the manufacturer.

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping

A) Makers B) Preservers C) Escapers D) Changers E) Developers