Proceeds from the sale of equipment used in the business

a. Operating
b. Investing
c. Financing
d. Supplemental

Answer: b. Investing

Business

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While viewing businesses in terms of customer needs can suggest additional growth opportunities, a ________ definition tends to focus on selling a product or service to a current market

A) strategic market B) target market C) cognitive D) product E) tactical

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In the context of media timing, the idea behind ________ is to advertise heavily for a short period to build awareness that carries over to the next advertising period

A) continuity B) pulsing C) shuffling D) sequencing E) segmenting

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