Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A) market segmentation
B) the production concept
C) the marketing concept
D) the inside-out perspective
E) marketing myopia
C
Business
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_________________ refers to the number of intermediaries between the producer and the consumer
Fill in the blank(s) with the appropriate word(s).
Business
If setup costs are reduced by substantial reductions in setup time, the production order quantity is also reduced
Indicate whether the statement is true or false
Business