Which of the following is the most essential activity performed by a company's marketing function?
A) creating a business vision
B) injecting customer requirements into the company's other functions
C) developing tactical plans for the various functions within the company
D) formulating specific and measurable business objectives
E) creating the company's strategic plan
B
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Walmart's decision to suspend its planned expansion into India's huge but fragmented retail market due to obstacles put in place by the host nation to protect its mom-and-pop retailers is an example of ________
A) tariffs B) excise duties C) quotas D) nontariff trade barriers E) exchange controls
The term ________ refers to a defense that says a person who is injured by a defective product but has been negligent and is partially responsible for his or her own injuries cannot recover from the defendant
A) contributory negligence B) negligence per se C) assumption of risk D) comparative negligence