State laws require that securities be registered (or qualified) with ________ authorities

According to the text, ________ should be used when the researcher has reason to believe that the respondent thinks of the topic in yes/no terms

A) open-ended questions B) multiple-choice questions C) dichotomous questions D) random questions E) yay-nay questions

Marketing ________ is collecting and evaluating marketing metrics to determine the effectiveness of marketing activities in fulfilling customer, organizational, and marketing objectives

A) measurement B) accountability C) testing D) synthesis E) return