______ is the first stage in the creative pyramid that serves to stimulate the readers and get them engaged in what you want to tell them.

A. Interest
B. Credibility
C. Attention
D. Desire

C. Attention

Communication & Mass Media

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As explained in your textbook, when delivering a commemorative speech, you should take special care to

A. heighten appreciation for the person being commemorated. B. provide a detailed biography of the person being commemorated. C. use creative language to express feelings and sentiments. D. All of these answers are correct. E. B and C only.

Communication & Mass Media

Self-concept is objective

a. true b. false

Communication & Mass Media