________ is saying the same thing more than once; ________ is saying the same thing, but a different way each time
A) ?Repetition; redundancy
B) ?Redundancy; repetition
C) ?Discourse consistency; repetition
D) ?Repetitions; discourse consistency
E) ?Redundancy; discourse consistency
A
Communication & Mass Media
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A ________ is a combination of news releases, publicity photos, and video clips about a particular event or a product
a) media kit b) media alert c) pull quote d) mat alert
Communication & Mass Media
Which of the following is the best method for measuring PR campaigns?
a. tracking media impressions b. using the AVE tool to quantify PR impact c. monitoring click-through rates d. calculating the ROI for PR activities
Communication & Mass Media