Well-stated objectives work best when they set a benchmark, specify a measurement method, and define a time frame

To be immunized against foreign currency and foreign interest rate risk, an FI should match both the size and maturities of its foreign assets and foreign liabilities.

a. true b. false

Publicity and press agentry today are often considered to be the same thing, thanks to ________

A) the first public relations firm called the Publicity Bureau, which specialized in general press agentry B) the firm led by Ivy Lee that specialized in counseling top management in the value of building public confidence and trust C) corporate guidelines set down by Arthur Page and Paul Garrett D) efforts by Edward Bernays and Doris Fleischman to introduce social psychology techniques in developing strategic communications advice