The sharing of advertising expenses among members of a shopping center association is referred to as a _____
a. pioneer ad
b. competitive ad
c. horizontal cooperative advertising agreement
d. vertical cooperative advertising agreement
c
Business
You might also like to view...
What is the term for taking more personal responsibility for success than for failure?
What will be an ideal response?
Business
When writing for cross-cultural audiences, which of the following will be most effective in aiding the audiences' understanding of the message?
A) Use short, simple words B) Use jargon and slang C) Use descriptive and complex phrases D) Limit the use of visual aids E) Use long, detail sentences
Business