A 35-cents-off coupon for Campbell's chicken broth is a form of which of the following?

Countries pursuing the ________ strategy sell the same product with the same promotional appeal as used in the home country, in world-market segments

A) product adaptation/communication extension B) product extension/communication adaptation C) dual extension D) dual adaptation

An exercise for identifying and documenting potential MPR crises for planning purposes is known as a ________

A) positioning statement B) vulnerability audit C) news aggregator D) white paper E) scenario statement