Once you develop your big idea, you'll first need to come up with:

a. Media selections
b. A budget to support it
c. Management approval
d. Many more ideas for individual ads

d

Communication & Mass Media

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The admissions office on campus was concerned about the high percentage of freshmen who were opting to move out of the residence halls at the end of the fall semester. They decided to bring together random groups of students, and have each group discuss the residence halls. What type of groups are the students participating in?

A) study groups B) problem-solving groups C) therapy groups D) focus groups

Communication & Mass Media

The body of your speech

A) should be written out in full. B) contains your main points. C) should be shorter than your introduction. D) should not include supporting material.

Communication & Mass Media