To posttest an ad for Maytag appliances, interviewers could ask consumers what appliance ads they have seen in the last month

Which of the following criteria must be met before an event or item should be recorded for accounting purposes?

a. The event or item can be measured objectively in financial terms. b. The event or item is relevant and reliable. c. The event or item is an element. d. All of these must be met

Which type of contest or sweepstakes has grown in usage during the past decade?

A) scanner delivered B) newspaper and magazine C) television through infomercials D) Internet and social media