Describe the strengths and weaknesses of using the case study method to learn management
What will be an ideal response?
For decades business students have learned to evaluate management situations using stories of particular organizations in their environments. A case study contains a short story of a particular organization or its industry at a particular time and place. Case studies are challenging to new students of business because they require the integration of all types of information: financial, marketing, operational, environmental, competitive, and so forth. Case studies offer a window into the inner workings of organizations and help bring to life the principles and theories of business.
But case studies are not without their problems. Some recurring weaknesses are that they are brief, highly refined into relatively simple accounts that often simplify complex situations, and selective in terms of which facts are included and excluded. Most organizations are more complicated than one case study can fairly represent. Case studies, if used superficially, can give the false impression that management decisions are straightforward and easily implemented, which, in reality, is rarely true.