Which of the following is acceptable in a marketing research report's table of contents?
A) letter of authorization numbered with Arabic numerals
B) introduction pages are not numbered
C) executive summary listed with Arabic numerals
D) title page not listed
E) subheadings are not indented
D
Business
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Calculate the price elasticity if a business maintains its current gross profit with a 5 percent price reduction and a 20 percent volume gain
A) -15 B) -4 C) 4 D) 15 E) 25
Business
________ activities focus on price alone and include trade promotions, short-term price deals, and refunds
A) Consumer franchise-building B) Non-consumer franchise-building C) Product building D) Concept building
Business