The Unimodel of Persuasion proposes that:
a. the peripheral and central routes are quantitatively different
b. there is one underlying process used to analyze persuasive messages
c. the route of persuasion one uses depend on his or her underlying belief structure
d. persuasion is best achieved when focusing on just one route to persuasion
b. there is one underlying process used to analyze persuasive messages
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Alejandro saw his wife having lunch with a man he did not know and concluded that she was having an affair. Alejandro may be incorrect about his conclusion because
a. he did not assess the source of the information. b. he did not separate fact from inference. c. he did not remember the details. d. he experienced semantic noise. e. All of the above
Media pitches are efforts to sell a story idea to a medium
Indicate whether the statement is true or false