Which of the following will increase the effectiveness of social media use for an organization?
A) Knowing which customers use social media
B) Adding interactive material
C) Engaging rules for social media use
D) Developing a social media strategy
E) Knowing what platforms are used by customers
Answer: E
Explanation: E) According to the eBizMBA Rankings, the top five social media sites are Facebook, Twitter, LinkedIn, Pinterest, and Google+. To be effective, you need to know what platforms your audience uses and what they are looking for on social media.
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