Modern psychological insights into persuasion have replaced

All of the following are guidelines for the ethical use of persuasive evidence except

a. acknowledge disagreement among experts. b. do not withhold or distort important evidence. c. do not use evidence just to support your position. d. use evidence that can be verified by experts.

Based on Martha Whiteley’s insights, what is one of the best ways to sharpen your critical thinking skills?

a. Research cognitive brain function. b. Evaluate PR campaign case studies. c. Rewrite your situation analysis until it is flawless. d. Compare and contrast successful PR campaigns to unsuccessful ones.