Mobile phone company HCF delayed the introduction of a new cell phone model with innovative features so that the launch could coincide with that of its competitor, LCM, which was introducing a phone with similar features
What kind of entry did HCF use? How can this benefit the company?
HCF used a parallel entry strategy. The market may pay more attention when two companies are advertising the new product.
Business
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Which of the following is most likely to have an unprofessional or part-time buyer who needs more advice and assistance from marketers before and after a sale?
A) a reseller B) a mass producer C) a foreign government D) a state government E) a not-for-profit institution
Business
Areas that are inundated or saturated by surface water or ground water that support vegetation typically adapted for life in such conditions are called ________
A) marine reefs B) gullies C) wetlands D) reservoirs
Business