Which of the following is NOT one of M&M's perfect capital market assumptions?
A) No taxes
B) Individuals can borrow or lend at the same rate
C) Every party has equal access to information
D) Bankruptcy costs are reasonably low
D
Business
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Non-digital media provide marketers and consumers with opportunities for much greater interaction and individualization than digital media
Indicate whether the statement is true or false
Business
Robert Cialdini says that "people live up to what they have written down." This illustrates the power of _____
a. authority b. commitment c. scarcity d. reciprocity
Business