Life cycle direct marketing is most likely to be used through which of the following?
A) infomercials
B) direct-response TV
C) email
D) telemarketing
E) direct-response advertising
C
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Which statement is a possible rationale for using the compromising approach to conflict management?
A) Disagreements are inherently bad because they create tension. B) Maintaining harmonious relationships should be the manager's top priority. C) It is better to risk causing a few hard feelings than to abandon an issue to which you are committed. D) Prolonged conflicts distract people from their work and engender bad feelings so you ask both parties to make sacrifices to move forward.
Weather Inc. is invited to bid on a one-time-only special order to supply 100 air conditioners. What is the lowest price Weather Inc. should bid on this special order?
Weather Inc. manufactures single room sized air conditioners. The cost accounting system estimates manufacturing costs to be $190 per air conditioner, consisting of 75% variable costs and 25% fixed costs. The company has surplus capacity available. It is Weather Inc.'s policy to add a 30% markup to full costs. A) $14,250 B) $18,525 C) $25,000 D) $24,700