Research conducted by W. Timothy Coombs indicates that crisis responses from a company or organization that seem __________ are among the most serious mistakes in dealing with a crisis

a. unpredictable
b. credible
c. self-centered
d. sympathetic

C

Communication & Mass Media

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In order to build his speaker credibility, Terrence should

make it evident that he is sincere and concerned for the audience's well-being. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT true according to the building blocks of a speech identified in your book?

a. Each point should include three topics or ideas b. The outline should include coordinated and subordinated supporting materials. c. The outline should be expressed in sentences or topics. d. The main points should be in a logical, interesting and appropriate format.

Communication & Mass Media