Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?

Which one of the following statements is NOT correct?

A) The DuPont system is based on two equations that relate a firm's ROA and ROE. B) The DuPont system is a set of related ratios that links the balance sheet and the income statement. C) Both management and shareholders can use this tool to understand the factors that drive a firm's ROE. D) All of the above are correct.

Which of the following levels of competition can be determined from observation and external data sources?

A) product form and product category B) product form and generic C) product category and generic D) product form and budget