People learn new information by associating it to what they already know

The crucial test of the new mass-media power, particularly as it applied to Pulitzer and Hearst, came when their struggle coincided with

a) the assassination of President William McKinley; b) the Spanish-American War; c) Woodrow Wilson’s election as president; d) the growing power of The New York Times; e) all of the above

Who believed that public-relations counselors should be licensed?

• a) P.T. Barnum; b) Ivy Lee; c) Edward

Bernays; d) Samuel Insull; e) Joseph Pulitzer