Web 2.0 consists of:
a) Company content
b) Obscure web hosts
c) User generated content
d) Smart device interaction
Ans: c) User generated content
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If an advertisement is placed in three different places in Glamour and then runs for five issues, the number of opportunities to see (OTS) would be:
A) 3 B) 5 C) 15 D) depends on the gross rating points for Glamour
Which of the following is a drawback of adopting a polycentric staffing approach?
A. It is expensive to implement. B. It leads host-country managers to make mistakes due to cultural misunderstandings. C. It limits advancement opportunities for host-country nationals. D. It invariably makes a firm suffer from cultural myopia. E. It bridges the gap between the headquarters of a firm and its foreign subsidiaries.