The pantry audit is a type of audit where the researcher inventories the brands, quantities, and package sizes of products in a consumer's home

Which type of consumer buying situation requires very little consumer involvement and brand differences are usually insignificant?

A) habitual buying decision B) straight rebuy decision C) complex buying decision D) modified rebuy decision E) partner buying decision

In addition to free events for members only, Alana works with the zookeepers to create paid members-only events, such as marine mammal feeding sessions. This most likely creates which of the following?

A) greater loyalty of members to the zookeepers B) a revenue stream for the zookeepers C) a way to make members feel that they are doing something dangerous D) bad feelings in members who have already paid the membership fee E) increased member prestige plus the chance to upsell to members