Mackenzie Pharma has created a drug that reduces the symptoms of Alzheimer's disease in 80% of patients above the age of 65. The company wants to publicize the benefits of this drug so that it reaches as many senior citizens as possible

Which medium best suits Mackenzie Pharma's needs?
a) Television
b) Radio
c) Twitter
d) YouTube

a

Communication & Mass Media

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In what part of the speech do you recapture the main idea of the speech and wrap it up?

a. body b. transitions c. introduction d. conclusion

Communication & Mass Media

Robert, a technology geek, is asked to deliver a speech about useful software applications in a smartphone. Robert's audience is a group of university students specializing in software application development. In this scenario, which of the following should Robert follow in order to be effective?

A) ?He should not delve deep. B) ?He should not perform an audience analysis. C) ?He needs to be creative. D) ?He needs to provide background information.

Communication & Mass Media