A strategy considered to be the OPPOSITE of the "ideal demographics" approach is

Deb ran a takeout food service. It was popular among working professionals who would drive by her house and pick up dinner on their way home. The biggest problem she had, however, was that she was never sure how much business she have each day

On some days, there was a lot of food leftover. On other days, she would have to turn people away because she didn't have enough food. Finally Deb decided to use the Internet to let people place orders and reserve their packages, which helped her plan accordingly. What online solution did Deb use? a) Website b) Blog c) Media d) Podcast

When comparing the different definitions of public relations presented in the text, which word appears in all of them?

a. relationship b. tactical c. profitable d. transaction