Twitter ______.

A. began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices
B. can’t be used effectively in public relations
C. can’t be used effectively in advertising
D. can’t be used effectively in news gathering

A. began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices

Communication & Mass Media

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Groups whose members can post and respond to messages at any time, although usually within a few days

What will be an ideal response?

Communication & Mass Media

Which of the following is an example of “checkbook journalism”?

a. Walt Disney World’s paying expenses for journalists attending a Disney event b. Reporters who paid neighbors of Jaycee Lee Dugard for information about her alleged kidnappers Phillip and Nancy Garrido c. CNN’s reporters blending in with Fish and Wildlife agents during a raid on a ranch in Montana d. Payment by a public relations firm to syndicated columnist Armstrong Williams to promote No Child Left Behind legislation to African-Americans

Communication & Mass Media