Identify two types of performance measures that a company could use to assess the effectiveness of its marketing strategy
What will be an ideal response?
Answers may include customer satisfaction, average value of customer orders, and level of advertising recall.
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Which of the following would be a violation of IIA's Code of Ethics?
a. An internal auditor was subpoenaed in a court case in which a joint venture partner that claimed to have been defrauded by the auditor's company. The auditor divulged confidential audit information to the court during testimony. b. During an audit, an internal auditor learned that the company was about to introduce a new product that would revolutionize the industry. Because of the probable success of the new product, the product manager suggested that the auditor buy additional stock in the company, which the auditor did. c. An internal auditor's husband inherited 25,000 shares of company stock when his grandfather died. They have held the stock for over two years. d. An internal auditor works weekends doing tax returns for a friend who owns a small CPA firm.
A person who signs an instrument and lends his or her name, and credit to another party to the instrument is referred to as a(n) ________
A) agent B) qualified indorser C) unqualified indorser D) accommodation party