Straight product extension into international markets is often successful

Ernest was looking forward to representing his company in China. Once he had arrived, however, he felt differently. For one, the Chinese were insulted when he wanted them to sign a contract; they thought it meant he didn't trust them

It was much more crowded than he thought it would be, transportation within the cities was much more difficult than he was used to, and the availability of the foods he enjoyed was very limited. What is Ernest experiencing? A) Codetermination B) Culture shock C) Xenophobia D) Provincial attitude

A small perfume sample placed in a magazine is ________ sampling

A) direct B) response C) media D) selective