Which of the following describes a company that is following a focus strategy?
A) a software company that makes a wide variety of games and financial products
B) a software company that makes games for a wide audience
C) a software company that makes financial products for accountants, consumers, and businesses
D) a software company that makes financial products for accountants only
Answer: D
Explanation: The correct answer for this question is the choice that describes a product that serves the narrowest and most specialized audience. The two choices regarding a wide variety of games and a wide audience identify broad audiences, so they are incorrect. The choice regarding making financial products for accountants among others and the choice regarding making financial products for accountants only refer to making only financial products, whereas the company serving only accountants serves a more narrow market segment, so it is the correct response.
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