While shopping to purchase a new car, Anita narrows her alternatives to three cars. She compares each attribute-by-attribute, and then finally chooses the one car that has, on balance, the best overall mix of features. Her preferred car is inferior to the other cars on a couple of attributes, but Anita allowed the car's superior performance on the other attributes to make up for its
disadvantages. What type of heuristic did she use?
a. compensatory heuristic
b. dual-coding heuristic
c. affect-referral strategy
d. noncompensatory heuristic
e. lexicographic model
a
Business
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You are working as a project manager for a small IT consulting firm and have been asked to create a plan for reviewing and auditing completed projects in order to gauge their success
What factors will you use to measure the success of a project? What questions would you ask in order to understand why a project succeeded or failed?
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If a company's net profit is $40,000 and sales are $500,000, what is its return on sales?
A) 8% B) 12.5% C) 1.25% D) 125%
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