A trial balance is a list of accounts showing the title and the balance of each account

Change involving a practice that is new to the industry is referred to as ______ innovative change.

Fill in the blank(s) with the appropriate word(s).

Interviews with industry experts individuals knowledgeable about the firm and the industry may help formulate the marketing research problem. Which of the following statements is true about interviews with industry experts?

A) These experts may be found both inside and outside the firm. B) Typically, expert information is obtained by unstructured personal interviews without administering a formal questionnaire. C) It is helpful to prepare a list of topics to be covered during the interview. D) All of the above are true.