Why do PR professionals need to have exceptional writing skills and social media skills?
What will be an ideal response?
A PR professional needs to be a skilled writer because the role requires taking complex or controversial subject matter and preparing press releases, statements, opinion pieces and, occasionally, speeches and whitepapers for your clients or senior management team. leverage social media for their employers. Employers are looking for staff that knows how to work with social media to reach new customers, engage with them and drive sales and marketing programs.
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Women who are effective public speakers tend to
A) Adopt a masculine style of speaking B) Adopt a feminine style of speaking. C) Adopt a style of speaking that balances masculine and feminine stylistic factors. D) Adopt a style of speaking that is gender neutral; there are no masculine or feminine aspects to their style.
The following describe the coach effectiveness training philosophy toward winning EXCEPT for:
a. avoid discussing winning (pages 363-364) b. winning isn’t everything, nor is it the only thing c. failure is not the same thing as losing d. success is not equivalent to winning e. athletes should be taught that success is found in striving for victory