Briefly explain the change in the promotional environment enabled by the Internet, as postulated by Al and Laura Ries in The Fall of Advertising and the Rise of PR
What will be an ideal response?
Organizations are seeking more credible and durable ways of establishing dialogues with their existing and prospective customers than traditional mass advertising has been able to provide. The Internet has allowed marketers to employ traditional public relations strategies in innovative ways that foster interactions among organizations, products, consumers and the media at an unprecedented pace.
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The purchase price is $70,000. The purchaser is to pay $4,200 down and obtain a new conventional loan at 9%. The loan would be consider a:
A. 70% loan. B. 80% loan. C. 90% loan. D. 95% loan.
What is the likelihood that the B path is completed in under 15 days?
Thai Construction A construction firm from the Phuket Province of Thailand has a five activity project lined up for the coming month. They have had some difficulty getting firm estimates on the activity durations and have resorted to the three time estimates approach to plan the project. The activities and optimistic, most likely, and pessimistic estimates (in days) for each are shown in the table. Activity Predecessor Optimistic Most Likely Pessimistic A - 5 7 10 B - 11 15 18 C A 8 12 15 D - 9 11 12 E D 6 8 10 A) 0.56 B) 0.27 C) 0.43 D) 0.16