In reacting to the marketing environment, what strategies do firms adopt in order to shift from a reactive to a more proactive stance?
What will be an ideal response?
Rather than assuming that strategic options are bounded by the current environment, firms keen on adopting a proactive stance toward the marketing environment develop strategies to change the environment.
Business
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The balances in the liability and revenue accounts are increased with a credit.
a. true b. false
Business
A salesperson working as an independent contractor for a broker would MOST LIKELY have to:
A. Pay their own income taxes. B. Keep specific office hours. C. Attend sales meetings. D. Attend all training sessions.
Business