Which of the following is most commonly unstructured, informal research that is undertaken to gain
background information about the general nature of the research problem?
A) Casual research
B) Exploratory research
C) Causal research
D) Descriptive research
E) either A or D
B
Business
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The essence of marketing is to surpass the competition at the task of creating perceived value
Indicate whether the statement is true or false
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The text reports on a research project which used MDS to plot the perceived ethics of marketing research firms using a broad-based moral equity dimension (factor 1 ) and a relativistic dimension (factor 2 )
Based on the research, internal marketing research departments are perceived to be the most ethical on both dimensions. Indicate whether the statement is true or false
Business