All of the following are part of a formal audience situation analysis EXCEPT:

a) occasion.
b) captivity.
c) size.
d) physical environment.

ANS: b

Communication & Mass Media

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One of the following is not an advantage of the handheld microphone:

a. it allows the host to control audience questioning b. it allows the guest to also handhold the mic c. it allows the host to control mic-to-source distance d. it helps to generate a closer psychological rapport with the television audience

Communication & Mass Media

In field interviewing, debriefing the respondent is not necessary because qualitative data were collected.

Answer the following statement true (T) or false (F)

Communication & Mass Media