If the ending inventory is understated for any reason, net income will be overstated

Overt names:

A) reveal what the company does B) capture the essence of the idea behind the brand C) contain recognizable words or word parts that imply what the company is about D) do not reflect the company's goods or services, but instead something that is unique, different, and memorable

When a new music store distributes literature and free key chains at a rock concert, the group is engaging in:

A) lifestyle marketing B) an illegal act C) a sponsorship program D) public relations' activities