Generalization involves drawing a principle from a set of facts and then applying that principle in the future.

The first western ever filmed was

a. Stagecoach. b. The Great Train Robbery. c. High Noon. d. My Darling Clementine

The two methods described in your book for conducting an audience analysis are:

administering questionnaires/interviews and __________. a. informal polling b. web?based polling c. observation and deduction d. observation and induction e. none of these