A competitor analysis is relatively simple and most businesses are inclined to do it on a continuous basis

Kelly often tells sellers that her budget will not allow her to pay the price they are asking. What is the most effective way a seller could counter that claim?

A) offering to reduce the price through unbundling B) telling her to request a larger budget from her manager C) offering her the product for what she says she can spend D) asking to see proof of the limit of her budget E) convincing her of the benefits of the product

Refer to Table 4-2. The Net Return on Assets ratio for 2008 was approximately

A) 0.09. B) 0.03. C) 0.13. D) 0.15.