In-depth study of consumer consumption through interviews and observing behavior is known as ethnographic research

A major reason that decision making is often not such a rational process is that there are

a. too many stages in decision making for most people to cope with. b. natural biases against diagnosing problems. c. few bounds to human decision-making capability. d. limits to how much information people can process and recall.

Desmond owns a 30 acre tract of land along a major river that he plans to build a river front community on. However, just before he applies for his building permit, Desmond learns that the zoning has changed to prohibit residential development. Desmond will likely

a. receive compensation is he sues on the theory of inverse condemnation b. receive no compensation because the regulation is not pervasive c. receive just compensation following condemnation d receive compensation only of the zoning change is for public purpose