Copy testing is done before an advertising campaign begins, while the campaign is being developed, and after the campaign has been introduced

Indicate whether the statement is true or false

true

Communication & Mass Media

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All percentages are computed on 100 as the base.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Javier is working on a big corporate event with Meredith. He is disappointed with her vision and assumes her way would be less successful because her culture is different from his. He is expressing what the text calls ethnocentrism

Indicate whether the statement is true or false.

Communication & Mass Media