You pick the topic, "What to Do on a Friday Night When You Can't Drink," because your demographic

analysis found that a large segment of the college audience was under the age 21.

You feel that your topic
will be useful to the over-21 listeners, as well. However, your principal focus will be on the under-21
crowd. Your strategy is called
A) audience centering.
B) audience targeting.
C) audience segmentation.
D) audience disposition.

B

Communication & Mass Media

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Indicate whether the statement is true or false.

Communication & Mass Media